By Marc Benioff, Karen Southwick
What if each company on the planet dedicated one percentage of its sales, one percentage of its staff' time, and one percentage of its inventory to the groups it serves? What may occur? it should switch the realm. This e-book means that one of these radical swap is feasible, and lays out the blueprint to take action, with a greatly new version in which businesses leverage all in their assets-including staff, fairness, items, and relationships-in order to supply genuine worth to the groups during which they function. Case experiences examine how either huge and small businesses, have based their philanthropy courses for optimum effectiveness and actual integration. We see what works and what does not. this is the fundamental advisor for everybody, from the newly minted entrepreneur to the Fortune 500 CEO who desires to make sure that doing enterprise is going hand in hand with doing reliable.
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Additional info for Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well
Sometimes the appreciation (for nonprofit work) is among the most plentiful the employee receives,” Goodwin says. ” Previously, we described how establishing a culture of philanthropy, which flows down from the top, and defining a mission can make it easier for a corporation to do projects and set an example that inspires employees to get involved in them. In this chapter, we show some handson techniques for fully engaging employees in philanthropic projects, ranging from rewarding them with trips to deliver donated products overseas to providing funding to match “sweat equity” to generally keeping service as a centerpiece of the company’s overall mission.
Having the mission statement about “developing and funding innovative programs that give our youngest children a strong start in life and a solid foundation for their future success” helps the council make its decisions. For instance, BEA recently joined the Newark (New Jersey) Lighthouse Initiative, which formed after New Jersey passed a law mandating that all preschools have to deliver the same quality of services, but didn’t specify how. “We’re providing funding for three model preschools that will provide the template for how other preschools can do it,” says Langeland.
I took the Foundation through strategic planning to give ourselves a mission,” says Pomerantz. Out of that came two areas of focus: continuing to support employee causes, which had been very popular with the employees, and a corporate strategy of helping at-risk teens, young adults, and other disadvantaged groups achieve financial literacy. “That’s where we’re going to be focusing all our resources from now on,” says Pomerantz. “You can give more value with what you’ve got if you’re focused. ” It sounded great, but when Pomerantz and her team tried to use it to designate grants, “people didn’t understand what it mean.