Download Building Donor Loyalty: The Fundraiser's Guide to Increasing by Adrian Sargeant PDF

By Adrian Sargeant

Development Donor Loyalty is a hands-on consultant written for pro fundraisers that outlines the standards that force donor retention, explains the right way to retain donors dedicated to a firm, and gives feedback for constructing donor worth over the years. it truly is in line with facts drawn from a learn application which incorporated greater than 20,000 nonprofit corporations and was once funded via the Aspen beginning and the Indiana Fund throughout the middle on Philanthropy at Indiana collage. development Donor Loyalty incorporates a number of illustrative case stories that exhibit the facility of powerful donor retention ideas and obviously explains all of the components which could construct donor retention. It contains instruments and methods that experience confirmed winning while growing to be long term relationships with donors and provides sensible suggestion for fundraisers who are looking to combine this information into their very own considering, making plans, and perform.

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Extra resources for Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value

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Economists have historically argued that donors make rational decisions about which organizations to support based on an assessment of the benefit that will accrue to them. This view was frequently criticized by fundraisers who were aware of numerous occasions when no obvious benefit would ever come to the donor. This simplistic theory also failed to explain anonymous giving, where even the organization concerned might be unaware of who had made the gift. More recently, economists have argued that the utility that derives from a gift can take an emotional as well as a material form and that donors are indeed making rational decisions based on their desire to increase their material, emotional, and spiritual well-being.

Letters and expressions of gratitude from beneficiaries rather than from fundraisers can be particularly effective, and many sponsorship programs are designed to capitalize on this fact (see Chapter Eight). Feedback is also key. Since the late nineteenth century professional fundraisers have been advocating the necessity of providing donors with feedback about how their gift has been used. Our study provided empirical evidence that such feedback does have an impact. c02 7/28/04 8:49 AM Page 26 26 Building Donor Loyalty brought the results the nonprofit suggested are significantly less likely to lapse than those who have not received feedback.

You intend to—you want to—help win the war in a hurry. “Sacrifice? Sure,” you’ve been thinking. ” And you’ve honestly thought you meant that too. But—look yourself in the eye, now, and search up and down inside of your heart—did you mean it? Did you really mean “sacrifice”? Listen: You feel poor. This third Liberty Loan, the high prices, the Income Tax—you’ve done your bit. You feel that you’ve given all that you can spare. What? Then what did you mean? What’s that you said about loving your country?

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